Has Television lost the next generation?

The video below has got me thinking. Has television lost the next generation?

The Gradual Report:

A YouTube channel featuring a ‘Jim Careyesque’ comedian, Danny.

Danny’s, The Gradual Report, vlogs mainly about questions but also features snippets of daily life. Recently Danny moved from the USA to Australia, where he is a regular on the Sydney Comedy circuit.

His channel has in excess of 3.7 million channel views and has 200,000+ subscribers. Very good numbers.

In the video Danny has recently moved to Sydney and is setting up his home.

Go to about 1min 35sec to see what happens next. (Warning: Contains an overly excited swearing teen)

I have witnessed and overheard groups of teenagers talking about who they watch on YouTube.

A few weeks ago my gorgeous girl and I were at Grill’d Burgers just before a movie. I overheard a group of young ladies talking about their favourite YouTuber, MeekaKitty. Not what happened on the latest soap.

Tessa (MeekaKitty) has over 62 million views and in excess of 750,000 subscribers. Judging by the group of excited girls talking about her, she has a young demographic truly engaged.

Just this week, Ray William Johnson from the YouTube show =3, became YouTube’s most subscribed of all time.

RayWJ’s stats:

– 3.9+ million subscribers

– 1+ billion video views

Ray also makes music videos on YourFavoriteMartian and has a weekly vlog at Breaking NYC.

Personally I have never seen the level engagement Ray gets. He posts on Facebook and a minute later, has over 1000 likes.

Is the future of media viewing, online? The numbers are there. Are the mass celebrities of the future going to be those the population choses organically and not those celebs who have been promoted until we are blue in the face?

Do people prefer media in short burts?

I certainly don’t think that Television as a whole will die, but I certainly believe other mediums will be as much of a regular viewing choice.

Do you have a favorite vlogger/YouTuber/Vimeo’r? What do you think the future of television is?